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OpenAI io Division Removes Public io References After Trademark Dispute

Introduction In recent days, OpenAI has taken down all public references to its “io” hardware initiative following a trademark dispute with audio startup Iyo. This step—named io removal—highlights emerging challenges in OpenAI’s move into hardware. Background OpenAI acquired famed designer Jony Ive’s design firm and its “io” brand for $6.5 billion. Initially positioning it as the…