Ridley Launches AI Home Selling Platform to Disrupt Real Estate Market
On July 15, 2025, Boulder‑based startup Ridley officially launched its AI home selling platform, promising homeowners a faster, smarter, and more cost‑effective way to sell properties without the need for traditional real estate agents.
The platform leverages artificial intelligence to value homes, market them to qualified buyers, and guide sellers through the closing process, all from a user‑friendly dashboard.
Background: Reinventing Real Estate with AI
Founded in 2023 by real estate tech veterans Emily Carter and Brian Liu, Ridley was conceived after they noticed inefficiencies and high fees plaguing the home‑selling experience.
“Selling your home shouldn’t be stressful, confusing, or expensive,” Carter said. “With Ridley, AI takes care of pricing, staging advice, buyer targeting, and paperwork — letting homeowners stay in control.”
After two years in stealth mode, Ridley refined its machine‑learning models with data from thousands of transactions across the U.S., creating an end‑to‑end AI‑driven platform tailored to individual sellers.
What Happened: The Launch
On July 15, Ridley opened its platform to homeowners in Colorado, with plans to expand nationwide by early 2026.
Key features include:
- Instant AI Valuation: Homeowners receive a real‑time, data‑driven estimate of their property’s worth.
- Dynamic Marketing Engine: The AI identifies the most promising buyer demographics and channels.
- Guided Closing: Automated document generation and e‑signatures simplify closing.
- Fee Transparency: Sellers pay a flat service fee, significantly lower than agent commissions.
During its pilot program, Ridley reported reducing time‑on‑market by 35% and saving sellers an average of $12,000 in fees.
Why It Matters: Changing How Americans Sell Homes
According to the National Association of Realtors, 90% of home sales in the U.S. still involve an agent, and commissions average 5–6% of the sale price. Ridley’s AI home selling platform aims to shift that paradigm by empowering homeowners with technology.
The real estate market is ripe for disruption, with younger, tech‑savvy homeowners increasingly seeking DIY and digital solutions.
Industry Reactions
Reactions to Ridley’s launch have been cautiously optimistic.
- Jessica Hwang, Realtor at Coldwell Banker: “There’s no doubt technology is transforming real estate. The question is whether sellers are ready to trust AI for such a big transaction.”
- Tom Perez, CEO of PropTech Review: “Ridley is addressing pain points that have existed for decades. If executed well, it could upend the traditional brokerage model.”
- Early user review: “I sold my condo in 10 days with Ridley and saved $15,000 compared to what an agent quoted me,” said Denver homeowner Michael Lee.
Future Outlook
Following its Colorado launch, Ridley plans to:
- Expand to 10 additional states by mid‑2026.
- Introduce AI‑powered buyer tools to complement the seller platform.
- Integrate with mortgage and home inspection services for a seamless experience.
Investors have already shown interest, with a Series A round rumored to be in the works later this year.
“Our vision is to become the default way people sell homes in the digital age,” Liu said.
