India’s Pet Care Industry on the Rise
India’s pet care industry has witnessed a rapid surge in demand in the last decade. Rising disposable incomes, urban lifestyles, and changing attitudes toward pets have made dogs, cats, and other companions an integral part of Indian households. With pet ownership growing at over 20% annually in major cities, services around healthcare, nutrition, and grooming are increasingly in demand.
Among these, pet grooming has become a particularly attractive niche. Many urban pet owners are pressed for time and struggle to find reliable service providers. This gap has led to the emergence of home pet grooming startups that bring convenience and professionalism right to the customer’s doorstep.
BhaoBhao: A Convenient Solution for Urban Pet Parents
Mumbai-based BhaoBhao was founded to solve this exact problem. The startup offers mobile grooming services where professional groomers arrive at a pet owner’s residence in customized vans. Each van is fitted with equipment for bathing, trimming, nail care, and sanitization—ensuring a safe, stress-free experience for pets that otherwise dislike traveling to grooming parlors.
By leveraging an app-based booking model, customers can choose slots, services, and packages without stepping outside their homes. This hybrid of doorstep convenience and professional grooming has become BhaoBhao’s unique selling proposition in India’s evolving pet care ecosystem.
The Funding Announcement
On August 28, 2025, BhaoBhao announced it had secured $200,000 in angel funding from a group of investors, including prominent Mumbai-based entrepreneurs and pet-loving professionals. The funding round was aimed at accelerating growth, scaling operations, and expanding into multiple metropolitan cities beyond Mumbai.
The investment will be used to:
- Expand BhaoBhao’s fleet of grooming vans.
- Train and hire additional professional groomers.
- Develop a more advanced booking platform with loyalty programs.
- Expand operations into Bengaluru, Pune, and Delhi NCR by early 2026.
Why Investors Are Interested
Pet care is one of India’s fastest-growing consumer markets. According to industry estimates, the Indian pet care industry is expected to cross $2 billion by 2030, with grooming and services accounting for a significant chunk.
One investor noted:
“Urban pet parents are increasingly treating pets like family. They are willing to spend on quality grooming and wellness services. Startups like BhaoBhao, which combine convenience with trust, are well-positioned to capture this trend.”
Customer Reactions
Pet owners in Mumbai have praised the service for reducing the stress associated with taking pets to salons. Dogs, especially, tend to get anxious when exposed to loud, crowded parlors. Having a professional arrive at home in a controlled, familiar environment significantly improves the grooming experience.
One customer said:
“My golden retriever hates car rides, so doorstep grooming is a blessing. BhaoBhao’s groomers are professional, punctual, and very gentle with pets.”
Competitive Landscape
While there are existing online platforms offering pet-related services, few specialize in exclusive, at-home grooming. BhaoBhao’s early-mover advantage and city-focused strategy give it a competitive edge. Analysts believe that the funding will allow the company to strengthen its brand in Tier-1 cities before competitors scale up.
Future Outlook
With the funding, BhaoBhao is planning to integrate AI-driven scheduling into its app to optimize routes for vans, thereby improving efficiency. It also aims to introduce subscription grooming packages for recurring customers, reducing customer acquisition costs.
Long-term plans include collaborations with pet food brands, vet clinics, and insurance providers, making BhaoBhao a holistic platform for pet wellness.
