Introduction
Perplexity AI, a leading AI technology company known for its natural language processing and AI search solutions, has officially expanded its presence in India by launching the Comet AI browser for Pro subscribers. This launch, announced on September 22, 2025, represents a major step for Perplexity AI as it enters one of the fastest-growing digital markets in the world.
India has witnessed explosive growth in digital adoption over the past decade, and the country is home to millions of users seeking productivity tools and AI solutions that enhance daily digital workflows. By introducing the Comet browser, Perplexity AI aims to cater to both professionals and tech-savvy consumers looking for intelligent browsing experiences.
The Comet browser is designed as an AI-first web browser that integrates natural language understanding, task automation, and smart recommendations into the traditional web experience. By offering these features through a Pro subscription plan, Perplexity AI aims to attract serious users who seek efficiency, productivity, and AI-powered assistance in their everyday digital activities.
About Comet AI Browser
The Comet browser is Perplexity AI’s flagship AI-powered browser, developed on the Chromium engine to ensure compatibility with popular web standards while providing enhanced AI functionalities. Unlike conventional browsers such as Chrome or Edge, Comet leverages AI to assist users in real time. Its key features include:
- AI Sidebar:
The AI sidebar is always accessible while browsing, allowing users to ask questions, summarize web pages, and generate content without leaving the current tab. For example, a user reading a long research article can receive an instant summary in natural language. - Task Automation:
Comet automates repetitive online tasks like filling forms, generating emails, scheduling meetings, and data entry. Professionals who rely on efficiency gain significant time savings. - Smart Recommendations:
Based on browsing habits and user preferences, Comet offers curated suggestions, from relevant news articles to product comparisons. This feature reduces the need for extensive searches and helps users make informed decisions faster. - Privacy and Security:
Unlike many AI-powered tools that collect large amounts of data, Comet emphasizes privacy. The browser limits unnecessary data collection, includes tracker blocking, and protects user information through encryption and anonymization features. - Integrated AI Utilities:
In addition to browsing, Comet comes with AI tools that can draft emails, generate content, provide translation assistance, and even perform basic coding or mathematical tasks.
Availability and Pricing in India
In India, the Comet browser is exclusively available to Perplexity Pro subscribers. The subscription costs ₹17,000 annually, offering full access to all AI features, priority updates, and premium support.
Perplexity AI has partnered with Bharti Airtel, one of India’s largest telecom providers, to offer a complimentary one-year subscription to select Airtel users. This partnership is aimed at rapidly expanding the user base and introducing AI-powered browsing to millions of Indian consumers and professionals.
Android users can pre-register for the upcoming mobile version of Comet on the Google Play Store, ensuring a seamless experience across desktop and mobile platforms. The company plans to integrate voice and gesture-based commands in future updates to enhance mobile usability.
User Experience and Reception
Early testers of Comet in India have praised its AI features for significantly enhancing productivity. Users report that the AI sidebar effectively summarizes articles, assists with email drafting, and even helps in content research for work or academic projects.
Tech enthusiasts have highlighted Comet’s speed, seamless AI integration, and customizable interface as key differentiators. Many have compared it favorably to traditional browsers, noting that it reduces cognitive load by providing actionable insights and task support in real time.
The reception among professionals, including lawyers, marketers, content creators, and researchers, has been particularly positive, as Comet automates tasks that previously required multiple tools or platforms.
Expert Opinions and Market Analysis
Industry analysts see Comet as a bold move that positions Perplexity AI in direct competition with major browsers and AI assistants:
- Dr. Meera Singh, AI researcher at IIT Bombay, states: “Comet combines browsing with AI-assisted productivity in a way that has not been fully realized in India yet. It could redefine how professionals and students interact with digital content.”
- Rohit Malhotra, tech analyst at Nasscom, adds: “The integration of task automation and AI insights into a browser is innovative. India’s digital market is primed for AI tools that can improve productivity, and Comet fits that niche.”
Market research indicates that AI-driven browsers could capture a significant share of the enterprise and educational sectors over the next five years. By targeting professionals with high-value subscriptions and partnering with telecom providers, Perplexity AI is strategically positioning Comet for long-term adoption.
Challenges and Considerations
Despite the positive outlook, there are challenges:
- High Subscription Cost:
At ₹17,000 annually, the Comet Pro subscription may be considered expensive for some individual users in India, where free alternatives like Chrome, Firefox, and Edge dominate. - Competition from Global Players:
Google Chrome, Microsoft Edge, and Safari remain entrenched, and convincing users to switch to Comet will require sustained marketing, unique features, and clear demonstration of productivity gains. - Data Privacy Concerns:
Although Comet emphasizes privacy, users may still be wary of AI-powered data collection. Transparency and clear communication of privacy practices will be key to building trust.
Future Outlook and Expansion Plans
Perplexity AI plans to gradually expand Comet’s availability to a wider audience, including free-tier users, and introduce additional AI tools:
- Voice Assistant Integration: Future versions will allow users to interact with the browser using natural language commands.
- Mobile Optimization: The Android and iOS versions will offer full AI functionality optimized for mobile workflows.
- Enterprise Solutions: Perplexity AI intends to partner with corporations and educational institutions to provide enterprise-grade AI browsing solutions.
The company is also exploring partnerships with AI-powered content creation platforms and productivity tools to enhance the Comet ecosystem, aiming to establish the browser as a comprehensive AI hub.
Conclusion
The launch of the Perplexity Comet browser in India for Pro users represents a significant milestone in AI-powered browsing. With advanced AI features, task automation, and privacy-focused design, Comet has the potential to redefine digital workflows in India.
While challenges remain, including cost and competition, the browser’s early reception among professionals and tech enthusiasts suggests strong growth potential. As AI continues to transform digital experiences, Comet positions Perplexity AI as a key player in the global AI productivity market.
