Samsung is set to host its much-anticipated Unpacked 2025 event on July 9, where the tech giant is expected to unveil the next generation of its foldable smartphones — the Galaxy Z Fold 7 and Galaxy Z Flip 7 — alongside a new Galaxy Watch 8 and other surprises. This marks one of the most exciting mid-year product launches in the mobile industry as Samsung looks to cement its lead in the foldables market.
What to Expect From the Event
Samsung has been steadily teasing the event with cryptic posters and videos, showcasing folded silhouettes and the tagline: “Discover what’s next.” Industry insiders and leaks have painted a clear picture of what’s on the agenda for July 9:
- Galaxy Z Fold 7: Samsung’s flagship foldable device is expected to feature a thinner hinge, an even lighter body, a less-visible crease, and upgraded cameras.
- Galaxy Z Flip 7: The more compact clamshell foldable will likely see improvements in battery life, durability, and a larger external display.
- Galaxy Watch 8: Samsung’s latest smartwatch is rumored to bring enhanced health sensors, a slimmer profile, and deeper integration with Galaxy AI.
Beyond these, some speculate Samsung might tease its first smart ring — Galaxy Ring — or showcase advancements in its Galaxy AI platform, which debuted earlier this year.
Why This Matters
Foldable phones remain a niche but growing market segment, with Samsung holding over 70% of global market share. Last year’s Fold 6 and Flip 6 were praised for their innovation but faced stiff competition from Chinese brands like Huawei, Oppo, and Honor.
The Galaxy Z Fold 7 is expected to push the envelope in terms of usability and durability, addressing concerns about crease visibility, weight, and price that have limited mainstream adoption.
Meanwhile, the Galaxy Watch 8 arrives in a competitive wearables market where Apple and Garmin dominate, so Samsung is aiming to distinguish itself with advanced health tracking and sleek design.
Reactions So Far
Tech enthusiasts and journalists have been abuzz on social media with predictions and wish-lists.
“If the Fold 7 really eliminates the crease and drops under 240g, it could be the best foldable yet,” tweeted a well-known tech reviewer.
Retailers are already reporting increased inquiries about trade-in offers, suggesting strong consumer interest in upgrading.
The AI Factor
Samsung has made clear that AI will play a central role in its next generation of devices. Galaxy AI, introduced earlier in 2025, integrates real-time translation, enhanced photo editing, and productivity tools powered by generative AI. The company is expected to showcase how this AI integrates seamlessly across foldables, wearables, and other Galaxy devices.
Future Outlook
Samsung’s ability to maintain leadership in the foldables segment hinges on overcoming challenges like durability concerns and high costs. The Unpacked 2025 event is an opportunity to showcase not just hardware upgrades, but also a vision for a more intelligent, connected future with AI at its core.
With competition heating up from Apple’s rumored foldable and Chinese manufacturers, the stakes couldn’t be higher for Samsung.
